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About NCC
NCC Boston was founded by Sherwood Stranieri to respond to the expanding need for search marketing services.
As a service industry, search marketing is still a very immature business, with many firms offering wildly-varying levels of service and expertise. The goal of NCC is to take search - as a marketing technique, and as a service offering - and bring it to a more professional level, molding it into a practical tool that generates consistent, measurable results.
SEO/SEM Capabilities
- Six years of search experience brought to the table, working with search marketing agencies and solo consultants. Industry experience includes clients of all sizes, targeting both B2B and B2C markets in the financial, high-tech, manufacturing, and healthcare sectors.
- Natural search expertise includes knowledge of advanced techniques such as dynamic site optimization; multi-language SEO; reporting methods for measuring rankings, traffic and conversion. Expertise in foundation techniques such as keyword planning, copywriting and site architecture.
- Paid search expertise includes keyphrase research; familiarity with Google AdWords and Overture Precision Match; tracking incoming paid traffic, and distinguishing it from natural search traffic.
- Coordinating with agencies: Many campaigns involved the optimization of an existing site, one that was being actively maintained by another agency. This entailed the coordination of SEO activities with the agency's marketing and IT staff to ensure that both marketing goals and project timelines were achieved.
Learn more about NCC
If you'd like to learn more about NCC and search engine marketing, please contact us to receive a full information package.
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