Search expertise is in short supply
Search marketing experience can be deceptively easy to find in someone's resume. However, search marketing is not a single practice that is easily picked-up. It is a subtle combination of many disciplines - market research, information architecture, copywriting, and coding expertise.
For results that will attract and (more importantly) satisfy client interest, a search campaign needs to be based on an effective formula, one derived from experience.
Theory >> Practice
NCC maintains a wealth of knowledge on all aspects of search marketing, and continually reinforces it through on-going research, attendance at search conferences, and relationships with key industry players. In addition, that knowledge has been put to practical use, applied successfully to client campaigns ranging from small start-ups to Fortune 500 companies.
NCC can be your search partner
NCC can provide agencies with a near-turnkey solution, giving them a flexible, comprehensive search marketing capability without the need to staff-up. NCC can:
- Enable your sales staff to evaluate RFPs and prepare client pitches.
- Equip your account managers with an understanding of search marketing terminology, and factors that influence rankings, traffic, and conversion.
- Train your technical staff on search-friendly techniques for backend coding, site design, and copywriting.
- Provide the resources to create documentation, implement campaigns, and monitor results.
NCC's visibility to your clients is entirely at your discretion. During the course of a campaign, documentation can be generated that echoes your agency's corporate identity, allowing you to forward them directly to the client. Or, if you prefer a more client-facing role, NCC can be your visible partner, participating in conference calls and even on-site presentations.
Learn more about SEO/SEM subcontracting
If you'd like to learn more about NCC and search engine marketing, please contact us to receive a full information package.
