Copywriting for the Web
NCC takes a special interest in online copywriting, because no quantity of visual or technical tricks can substitute for a clear, coherent message.
Effective copywriting cuts a direct path to your potential customer, giving them the information, context, and messaging they need to learn about your company, what it offers, and what values it represents.
Best practices for effective websites
NCC takes into account the following factors in any online copywriting assignment:
- Scanability: The structure and wording of web content should take into account the fact that on-screen material isn't as comfortable to read as printed material. Web copy should be concise, clearly laid-out, and most of all forthcoming - information should be brought to the surface whenever possible, rather than buried within the site. This extends to navigation as well - why say "Products" when you can say "Lawnmowers"?
- Search engines: In the online world, unlike other media, copywriting doesn't just convince and communicate to visitors - it can also play a role in attracting them to the site in the first place. Read more about copywriting for search engines.
- Call to Action: Because the Web is a functional, interactive environment, webpages shouldn't just educate users. They should actively invite them to communicate with the company, to "order online", "contact us", or "learn more about..." - whatever is most appropriate to your business model. NCC will help you determine the best options for enticing prospects and capturing leads.
Let's have a look at your project
Contact us to find out how effective copywriting can increase the impact of your online marketing efforts, whether they involve websites, PR, online ads, or e-mail marketing.
