Submitted by sherwood on January 26, 2006 - 9:00pm.
A website is not solely defined by what you view in your desktop web browser. There are several other ways that a user can access your site.
- Print: Users often printout webpages to view or to pass on to coworkers or friends. Print-friendly pages are especially important for B2B marketers, whose products and services are often purchased as the result of group decisions. If needed, a separate print version can be provided.
- Mobile Web: With the spread of Blackberries and other smart phones, more mobile users are accessing the web. Companies who are courting large corporate buyers should note that many execs use their Blackberries more than their desktops. Even if that's not your market, the basics such as contact info and driving directions should be easy to retrieve - these items are sought after by users on the road.
- Search engines: Usability doesn't just apply to on-site users. Off-site users should also be able to find information on your website via a search engine - particularly if that information is unique to your site.
- Mobile Audio: The widespread popularity of the iPod and other audio devices offers a new contact channel for companies that have information to offer their customers. Podcasting offers a mechanism for delivering audio to your customers, who subscribe to your podcasts much like an e-mail newsletter.
