Submitted by sherwood on April 21, 2006 - 5:23am.
CNET reported the IAB's 2005 statistics for online spending. U.S. spending rose 30% to $12.5 billion, of which paid search advertising accounted for $5.1 billion.
Other reports highlighted specific industries to watch in 2006:
- DMnews.com reports that 75 percent of industrial manufacturing companies will increase their online marketing budgets in 2006. 65% believe that search marketing will be one of the most effective marketing tactics over the next three years, bracketed by websites (78%) and e-mail marketing (55%).
- JupiterResearch projected that web advertising budgets would see the greatest increases in the automotive, media and financial-services sectors.
- The Wall Street Journal reported that consumer packaged-goods companies are finally buying into online marketing strategies, after years of hesitation. Kraft will double its number of online-ad campaigns in 2006, motivated in part by a three-month study with MSN which showed an 8% increase in purchases by consumers who had seen online ads, versus those who hadn't.
