The quirky origins of podcasting

As with most new technologies, podcasting had its roots in the eccentric fringes of the Internet.

Indeed, the Web itself was once known for the type of entertainment usually found on public access television. Landmark names like "Yahoo" and "Google" hint at the whimsical nature of the early Web, standing in stark contrast to the landmarks that came before them - names like "Prodigy" and "Compuserve."

Since then, the Web has matured into a ubiquitous business environment, and a vital marketing medium.

Podcasting is coming of age

Similarly, podcasting received a lot of press for its odd mix of niche broadcasters and personalities. Think what you might about the general quality of their offerings: those pioneers broke new ground in commercial broadcasting, and created a marketing channel with a willing audience.

Has it achieved critical mass?

Unlike XM Radio, there's no waiting for a critical mass of consumers to buy the needed hardware - Apple iTunes includes podcast reception as standard equipment, and other software venders provide receiver software for most MP3 players and operating systems.

So the opportunity to use podcasting as a business tool already exists, waiting for companies to exploit it.

Podcasting from NCC websites

The content management system that NCC uses as its website development platform offers podcasting as a plug-in option. This means that you don't have to engage with a second vendor to manage your broadcasts. In fact, you can manage them yourself, without any technical knowledge.

Contact NCC to learn how podcasts can be integrated into your online marketing strategy.