Why use search marketing?

• Searching is the second most popular Internet activity - surpassed only by e-mail.
• Repeated studies have shown that search engines are the largest source of new visitors to a website - higher than e-mail, print, or TV advertising. If this isn't the case with your company's website, then there may be technical or content issues that prevent search engines from fully understanding your site.
• Search marketing can increase the return on your website investment by making it more visible to search engine audiences - more specifically, those searchers that are actively seeking your products and services.

What options does search offer?

• Natural search marketing seeks to improve a site's visibility in the main listings that people call-up during a search. The methods used to improve this visibility are collectively known as search engine optimization (SEO).
• Paid search marketing refers to the text advertising delivered with natural search results. Most search engines display these ads in two locations: just above the main search listings, and to the right, alongside the scroll bar. These ads (often called paid placements) can be purchased as a supplement to SEO, or as a standalone campaign.