Resume - Sherwood Stranieri
SEO is rapidly gaining recognition as a cost-effective web marketing technique. I was very fortunate to launch my career at WPP/Outrider, where I trained under Detlev Johnson, a veteran in the SEO industry. I have since gone on to supervise campaigns for a variety of clients, including Fortune 500 companies.
Skills
- Thorough knowledge of the search engine industry, trends and best practices.
- SEO skills: Knowledge of advanced techniques such as dynamic site optimization, multi-language SEO, log analysis and pay-per-click management; as well as expertise in foundation techniques such as keyword planning, copywriting and optimized HTML coding.
- Project management skills: Coordination of tasks between in-house specialists, client staff members, and third-party agencies; planning project timetables and packaging of client deliverables.
- Communication skills: Extensive experience interacting with clients - during business development, project coordination and knowledge transfer. Performed speaking engagements at industry conferences.
Professional Background
Search Manager, Catalyst on-line (December 2002 - Present)
Project lead for several extensive optimization campaigns for major pharmaceutical companies, including Pfizer, Biogen/IDEC, Aventis, Novartis and Bayer. Coordinated natural optimization with paid placement strategies to maximze market exposure. Played a leading role in expanding SEO expertise to encompass international markets, with a special emphasis on Europe and Latin America.
Speaker, Suchmaschinen Marketing Seminare, Zurich (May 2003, June 2004)
Participated in six panels on multi-language SEO, keyword research, traffic analysis, and dynamic site optimization.
Search Strategist/Consultant, Transcendigital LTD (November 2001 - December 2002)
Guided development an SEO department infrastructure, including position and traffic reporting systems. Developed an international SEO offering, including submission strategy, tracking and reporting. Conducted campaigns for clients such as The Hartford, Fleet Capital and FLIR Systems. Directed a cross-functional team of three for various projects.
Director of SEO, WPP/Outrider (March 2001 - November 2001)
Oversaw all aspects of optimization campaigns. Led company transition from position-based reporting to traffic-based log analysis. Supervised and contributed to the development of data mining tools used for log analysis. Conducted campaigns for clients such as IBM, Zurich N.A. and The Hartford. Supervised one specialist, and directed an extended team of three for various projects.
Speaker, Search Engine Strategies Conference (August 2001 - March 2003)
Led six roundtable discussions on search term research. Topics included keyword planning tools such as WordTracker, search engine algorithms, use of spiders and other automated research tools; and gauging user feedback through log analysis.
SEO Specialist, WPP/Outrider (September 2000 - March 2001)
Contributed to SEO campaigns. Specialized in keyword research, competitor analysis, keyword-enhanced copywriting, template design, submission (manual and automated), position and log analysis.
Co-owner, Spesa Pasta Restaurant, Bristol CT (August 1997 - September 2000)
Oversaw marketing and corporate identity, including a website, print ads and menu layouts (And, of course, I cooked an awful lot of pasta)
Freelance web designer (1996 - 2000)
Constructed several personal sites, including a successful graphics archive promoted using SEO; also performed site design work and consulting for various small businesses.
Education
Bachelor of Science in Mechanical Engineering, University of Hartford.
January 1996
